Institutional Editorial Line Proposal for Museo Nazionale Romano
This project was the academic final thesis project for the Graphic Design course at the European Institute of Design (IED) in Rome.
The brief requested to create a new institutional editorial line real proposal for Museo Nazionale Romano. It included paper and digital materials and a second editorial line for kids' laboratories.
I used the element of the arch (present in the official museum logotype) and the idea of the entrance, to includes the pictures in all the materials as an invite to the tourists to enter in the museum.
I choose this type of leaflet with the opening right in the middle of the arch, to emphasize the idea of the entrance.
The images for the social medias were designed to comunicate the upcoming events.
The Newsletter was designed using Mailchimp, and was live and working, and was also responsive for mobile devices.
The cat on this leaflet is "Prisca" the actual mascotte of the Terme di Diocleziano location of the museum. She guides the kids to discover the final treasure!
Thank you for watching my project!